AreALibera: expected impacts of the social network platform created by Nicola Orazzini

The analysis of AreALibera’s expected impacts starts from the segmentation of users in categories. The identification of needs for each category has been useful to select the ones who can be interested in platform in its current stage of development. Local politicians are the basic users of the social network created by Nicola Orazzini and the real target of the platform. They are the most strategic users because the tool is useful to coordinate their actions and to control and manage the territory. The target has been tested: 40 interviews to elected member of municipalities coming from 6 regions in Italy. The pilot test has shown that the most important function of AreALibera is related to communication with citizens, keeping them informed about political initiatives. Helping citizens on political options is another important impact of the platform, which is also a great value for coordinating actions and exchange experiences and best practices. AreALibera impacts all of these needs, giving the citizens a correct information about the on-going initiatives and creating a direct link with them, strengthening the cooperation. It’s the first form of real collaboration, something which moves from the desire to share problems and solutions.

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