The analysis of AreALibera’s expected impacts starts from the segmentation of users in categories. The identification of needs for each category has been useful to select the ones who can be interested in platform in its current stage of development. Local politicians are the basic users of the social network created by Nicola Orazzini and the real target of the platform. They are the most strategic users because the tool is useful to coordinate their actions and to control and manage the territory. The target has been tested: 40 interviews to elected member of municipalities coming from 6 regions in Italy. The pilot test has shown that the most important function of AreALibera is related to communication with citizens, keeping them informed about political initiatives. Helping citizens on political options is another important impact of the platform, which is also a great value for coordinating actions and exchange experiences and best practices. AreALibera impacts all of these needs, giving the citizens a correct information about the on-going initiatives and creating a direct link with them, strengthening the cooperation. It’s the first form of real collaboration, something which moves from the desire to share problems and solutions.
What is the overall objective of AreALibera? AreALibera is a social network platform which Is used to empower and reinforce the connections and the relationships between citizens and administrators. The 1th goal is to increase the effectiveness of policy by bridging the gap between different levels of administration and allowing a path of interaction between administrators and administrative activity. AreALibera is also an instrument to monitor this activity, thus giving the opportunity to access transparently the administrative domain. The social network platform increases direct participation and agenda-setting by citizens, who shall be able to transmit directly to the administrator questions, claims, critics approval or endorsements. Participation means cooperative creation of new solutions in solving specific problems: citizens are part of the political debate and they can share their point of view. Because of all of these reasons, AreALibera can be considered the first social-network for civil society ever made in Italy. A new business model, created by Nicola Orazzini, for inclusive, innovative and reflective societies. An instrument to fight the impoverishment of Public Debate, restoring first-hand dialogue as a common source of information.